In a recent survey, the National Association of Realtors (NAR) asked sellers what they want most from a Real Estate Agent. Surprisingly, the number one answer was to help market their house.
It makes sense. The way your agent markets your house can make it stand out and get more attention from buyers. That’s why it’s so important to work with an expert local agent who knows what they’re doing.
According to that same report from NAR, here are some of the most common methods real estate agents use to market homes. And how you benefit when your agent uses them effectively (see graph below):
Top Methods Real Estate Agents Use
- Listing on the MLS – Real estate agents have access to the Multiple Listing Service (MLS) database. Having your house on the MLS helps it get more visibility from other agents and buyers. And the more people who see it, the more likely it is to sell.
- Yard Sign – A yard sign is one of the best ways to catch the attention of people driving or walking by. Additionally, they may spread the word to friends and family who are looking to buy. Putting your agent’s contact information on display also makes it easy for interested buyers to get in touch.
- Open House – An open house is a great way to create a sense of competition and urgency among buyers. And since you’ll only need to leave once for many buyers to visit, it makes the process easier for you, too. It also helps your agent get real-time feedback about what buyers love and dislike.
- Agent’s Website – Having your house on your agent’s website presents it in a professional way to buyers. Typically, people visiting your agent’s website are serious and ready to make a move. Lastly, this is a smart way to get in front of motivated buyers.
- Social Networking – Posting your house on social media helps get your house in front of more buyers. It also makes it easy for people to share your listing with friends and loved ones.
- Virtual Tours – Virtual tours allow out of town buyers to check out your house anytime. This helps reach more potential buyers who are unable to see your house in person.
- Video – Video is an excellent way for your agent to show off some of the top features of your house. Areas like your kitchen, large closets, outdoor entertainment areas, and other key details could attract buyers.
- Emails – Sending out information about your house to your agent’s database will also get it in front of more people. Great agents may even send emails teasing that your house is coming to the market. Finally, this boosts interest and excitement before it officially has an open house.
Bottom Line -Using a Real Estate Agent
Here’s what it comes down to. Most good agents will write a description of your house for the listing and pair it with high-quality photos. But, a great agent will do so much more than that.
They will lean on their expertise. Secondly, they’ll put in the time and effort to make sure your house makes an impression on buyers, and ultimately, sells.
Working with a local real estate agent is a smart way to ensure your house grabs the right attention. If you’re ready to sell and want to talk about strategies we can use to get your house sold, let’s chat.